LSL Property Services has announced that Richard Coulson’s role as business development director of First Complete has been expanded to Pink Network.

The firm said the move would ensure a “joined up approach” to each aspect of LSL’s network businesses as they target the next phase of growth.

The individual brands remain unchanged, each will continue to have their own regional director teams and will benefit from Coulson’s experience, having spent over 30 years in the intermediary market.

For several years the three brands under LSL Financial Services: Pink, First Complete and TMA have had a number of centralised support functions. Earlier this year Toni Smith’s role was also widened to sales operations director across both networks, looking after marketing and communications plus lender and provider propositions.

David Copland will continue to lead the development and growth strategy for TMA.

Jon Round, LSL goup financial services director, said: “Each of our businesses has its own competitive proposition, growth strategy and identity. Some support functions are delivered by a single team that looks after all our FS businesses, other functions are delivered by brand-specific teams that look after firms within either Pink, First Complete or TMA.

“Each business benefits from the overall strength, expertise and buying power of LSL’s vast financial services business. This approach enables each network to retain strong elements of individuality and identity, whilst benefiting from a co-ordinated, joined up management approach and the financial backing of a large plc owner.”