Laura Martin has joined LSL Financial Services as its new marketing director.

Martin (pictured) joins from Sesame Bankhall Group, where she was responsible for developing and delivering the strategy for brand, communications and events, and led key initiatives to drive broker education and enhance the company’s broker experience.

She has previously worked for Together, Aldermore and Platform.

Emma Hollingworth, LSL Group’s chief distribution officer, said: “I am delighted that Laura has joined our team. She brings over 20 years’ experience in financial services and is an award-winning marketer, who will add real value to the support we provide to our adviser firms across the group.

“She is a brilliant and hugely respected marketer with a real breadth of experience. Her ideas, energy and enthusiasm will be a real asset to the Group.”

Martin added: “I’m excited to be joining the superb team at LSL. This is such an exciting time, as we further develop our business for the future. I’m looking forward to continuing strengthening our position as a broker-first business.”