Lloyds rebrand to take three years

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Lloyds Banking Group is to move its Lloyds TSB branded businesses to &lta href=&quothttp://www.lloydstsb.com/current_accounts.asp&quot&gtLloyds Bank&lt/a&gt over the next three years. By the end of 2013 the majority of branches, products and services currently branded Lloyds TSB will operate under the Lloyds Bank brand.&ltspan class=&quotApple-tab-span&quot style=&quotwhite-space:pre&quot&gt &lt/span&gt

The transition to Lloyds Bank will be carried out in several stages over the next three years to minimise the possibility of any disruption to our customers.

The Group says it is committed to its multi-brand strategy. There is no change to Halifax or Bank of Scotland, the Group’s other main relationship brands which operate on the high street. The Group previously confirmed that its branches in Scotland will operate solely under the Bank of Scotland name.

Graham Lindsay, managing director, customer experience, Lloyds Banking Group, said: “This is the first step in our planned journey to the new Lloyds Bank brand. We are introducing the new brand on a phased basis over the course of the next few years. This minimises disruption to our customers and ensures that we make the change in the most cost effective way possible.””

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