Later life lender, LiveMore, has made two new senior appointments, expanding its sales and broker support.

Jon Sturgess joins the team as sales director, with over 25 years of experience in specialist lending within mortgages and second charge lending. Previous roles include head of sales at Masthaven Bank, Magellan Homeloans and Firstplus Financial, as well as being sales director at GE Money.

In addition, LiveMore has appointed Nina Harrison as partnership manager in the newly-formed growth team. She joins from an equivalent role within the commercial function of the Cabinet Office, prior to which she worked in business development at Penguin Random House.

LiveMore’s growth function has been set up with the ambition of securing additional revenue, growing brand awareness and developing new routes to market outside of traditional channels to enable the business to keep supporting more underserved, over-50s borrowers.

Alison Pallett, managing director of sales at LiveMore, said: “We are thrilled to be welcoming two new senior hires to the team, as we continue to shake up the lending landscape on an increasingly bigger scale. Jon will assist in driving the LiveMore brand into the specialist lending arena, and enhance the product range of introducers with a suite of later life lending products.

For the sales team, Jon’s skills and experience will help us to further widen our reach within this underserved market and help us with our determined ambition to get later-life lending to where it should rightfully be.”

Sturgess added: “The market is vastly lacking in solutions for customers whose needs aren’t met by the traditional lending markets, and this is an area where specialist brokers can really come into their own for customers. The drive and enthusiasm of the LiveMore team to meet this gap that still exists was a huge part of what compelled me to join the business.

I am looking forward to being part of LiveMore’s mission to reinvent access to later-life mortgages, whilst championing over-50s to have genuine control of their financial futures.”