LiveMore has welcomed three new business development managers (BDMs) to its sales team.

Darren Cunliffe has been appointed to look after the North West, Brian Sanford is covering East & West Midlands and Nikola (Nik) Sukara will oversee the North East and Yorkshire.

All three BDMs will report into Phil Quinn, head of intermediary sales, who said: “I’m thrilled to welcome Nik, Brian and Darren as we continue to shake up the lending landscape on an increasingly bigger scale.

“We’re on a mission to deliver more choice and better outcomes for a woefully underserved market, and the growth and developments within our team are an exciting step along the way.”

Cunliffe has 30 years’ experience in financial services, 20 years as a broker and 10 as a BDM with Nationwide Building Society and Vida Homeloans.

He said: “With the experience and connections I have built up over the past 30 years as both a BDM and a broker, I can relate to the intermediaries I work with. I have been there myself which really helps me to understand their
challenges, problems and how to provide effective solutions.”

Sanford has worked for lenders and networks in BDM and regional sales manager roles at CHL Mortgages, Sesame Network, Vida Homeloans, Primis Network and Skipton Building Society.

He said: “Joining LiveMore is a chance to work within a fast-paced business which is changing the way the mortgage market accommodates the over 50’s market. The potential is huge, this is a sector that is ripe for expansion and needs a lender like LiveMore with a can-do attitude.”

Sukara has been in sales for five years and mortgages for the last 18 months at Bluestone Mortgages.

He added: “I am very excited to join such a fantastic lender who has a unique proposition in the market and is able to help customers who have been underserved by mainstream lenders. My experience in the specialist market will help me promote LiveMore’s proposition in my region.”