LiveMore is expanding its operations with a new propositions team.

Samantha Ward, who has consulted with LiveMore for the past six months, is now head of proposition strategy and development – a new role for the business. Tim Wellard, previously LiveMore’s product manager (mortgages), has been promoted to join Ward’s new team as senior proposition manager. Wellard will also be recruiting a third person to work on propositions and development.

In her new role, Ward (pictured) will lead the development of products and ownership of credit risk. Wellard will develop new propositions, with a third role that has been created to focus on the pricing and development of existing propositions.

Prior to LiveMore, Ward was at Dudley Building Society for 21 years, where she was most recently commercial director.

These new roles follow the appointment of Les Pick as director of intermediary sales in January, and the two February appointments to his team of Nicola Palmer as key account manager for the south west and Lisa Kemp as a telephone business development manager.

Leon Diamond, CEO of LiveMore, said: “Samantha’s two decades of expertise will help drive us towards greater innovation and customer-centric solutions, while her vision and strategic leadership skills will also be invaluable. I am equally delighted to promote Tim Wellard, whose hard work has been evident in our breadth of product delivery achieved to date.

“We are excited to embark on this new journey with Samantha and Tim, as we continue to empower our clients to keep living the life they love through our tailored mortgage solutions.”