LiveMore has appointed Paul Lewis as sales director of mortgages as it continues to expand its later life lending proposition.

Lewis (pictured) joins the mortgage lender for people aged 50 to 90+ from Mortgage 1st Ltd where he was head of partnerships.

He has more than 20 years of experience in the financial services industry, having held senior roles across the industry, including as national development manager at Mansfield Building Society.

He said: “I am honoured to be joining LiveMore at such an exciting time for the business after it’s delivered eye-catching revenue and lending growth in 2024.

“LiveMore is incredibly well-placed to scale and continue to go from strength to strength in 2025 and I am delighted to be a part of this journey.

“As a company we will be looking at new and exciting ways to better support our broker partners. We fully appreciate that an educational gap still exists but with the aid of LiveMore Mortgage Matcher® technology and the positive outcomes it can help achieve, we are confident that we can change the way later life lending is viewed.”

LiveMore has a growing focus on the lifetime (equity release) market bolstered by its product range launch in January, as part of its holistic later life lending offering.

The appointment comes as a result of this, as incumbent sales director, Les Pick, transitions into the newly created role, sales director of equity release, to lead the development in this key segment.

Pick’s new role will allow him to drive further growth in equity release.

“We’re delighted to welcome Paul to the team at such an exciting time for LiveMore. His experience and track record in financial services will be invaluable as we continue to expand and innovate,” added Leon Diamond, CEO of LiveMore.

“At the same time, we are thrilled that Les will be leading our equity release strategy. He has been instrumental in our success to date, and his passion for the market will ensure LiveMore remains at the forefront of later life lending. This is a fantastic step forward for our business and the customers we serve.”