LiveMore has appointed Les Pick to the position of director of intermediary sales.

Pick (pictured) will be responsible for supporting mortgage brokers and financial advisers so they are better equipped to deliver the right consumer outcomes in an increasingly complex market.

He will work with LiveMore’s strategic partners to drive up distribution volumes through education, strong relationships and hands-on support.

He has more than 25 years of experience working with some of the biggest names in later life lending, starting as a financial adviser for Aviva in 1998. He set up and ran an IFA practice in Dorset before exiting to concentrate on his later life lending career. Since then, Pick has been national sales manager for a large equity release advice firm and has run award-winning sales teams in the later life lending marketplace.

Pick said: “People who know me, know that my passion lies in delivering fantastic consumer outcomes, innovating and disrupting the industry. This is exactly what LiveMore does. I will make sure that the status quo is challenged. I will lead the drive to ensuring that customers get the right products at the right time of their lives – whether they are 53 or 103.

“I know I have my work cut out. The hard-hitting 2023 FCA report on later life lending demonstrated a gap that needs filling with education and better support for financial advisers and mortgage brokers. I will be working hard to help fill that gap.”