Link Loans has made rate reductions on all of its products that are available for LTVs from 51% to 75%.

Rates for loans below 51% will remain the same.

The rate reductions are on a scale depending on the level of LTV, with products being 2.5% cheaper in some circumstances.

Link Loans says the rate reductions have been implemented in response to demand from its key broker partners and will make the lender’s products more competitive in the secured loans marketplace.

Maeve Ward, head of sales at Link Loans, said: “The new rate reductions are proof that Link Loans listens to the market and adapts wherever possible to address any issues raised. Our aim is to be a major and long term lender in the secured loans market