Legal & General has launched Enhanced home insurance, designed for those customers in the mid and high net worth market who are looking for bespoke insurance cover and service.

L&G’s general insurance business decided to partner with Aqueduct Underwriting Limited, which is experienced in arranging and administering home insurance for larger properties and higher valued possessions that are required by customers in this market.

The new Enhanced household insurance is initially available through regional brokers where the new cover will complement Legal & General’s existing Rainbow and Home Insurance Choices (HIC) products and in the direct market, Essentials and Extra home insurance cover. Enhanced will then be rolled-out to Legal & General’s other intermediary and affinity distribution channels.

Mark Holweger, director of Legal & General’s general insurance business, said: “Legal & General’s multi-distribution strategy enables us to support consumers’ demand to have choice in the way that they wish to arrange their home insurance cover. The launch of Enhanced importantly complements the existing cover options available to customers through our broker partners.

“By talking to brokers we recognised that what their mid net worth and high net worth clients really value is the personalised service that their broker or intermediary is able to offer them and with their professional advice this means that the broker understands and is able to deliver a bespoke service that is truly valued.

“As Legal & General is committed to providing quality and competitive products to our customers, we believed that it was key to work in association with Aqueduct as our business partner in developing our Enhanced home insurance proposition. We believe that with their expertise and experience in this market and our heritage and strength, the total proposition we are able to offer will be consider outstanding by both our broker partners and their mid and high net worth customers.”

Jonathan Rouse, director of Aqueduct Underwriting Limited, added: “Our expertise and approach means we are able to bring an excellent understanding of the cover and service that brokers want for their more affluent customers. So the Enhanced home insurance proposition that Aqueduct has developed with Legal & General is an outstanding proposition, as it is a combination of quality protection with quality service – which we know will meet the high expectations of brokers and importantly their clients.”