Legal & General has secured accreditation from the Chartered Insurance Institute (CII) for its Protection and General Insurance Sales skills masterclass.

The workshops aim to help advisers realise the commercial benefit to their business and help them promote the need for insurance. They are the first of their kind with CII accreditation and build on the intermediary development team’s business protection workshops, which also hold CII status.

Courses will include a range of practical sales skills and ideas to make the need for cover relevant to advisers’ clients by helping them to personalise their approach and use various tools to help develop their business.

Legal & General has also received positive feedback from advisers on the first of its Protection and GI workshops, with intermediaries highlighting the independent and informative nature of the courses.

The insurer intends to run many more across the UK for the rest of the year.

Richard Kateley, head of intermediary development, Legal & General, said: “We are delighted to have secured CII accreditation for our Protection and General Insurance workshops. These courses were formed with the intention of helping advisers to highlight the importance of insurance products to customers, not just as a commercial opportunity but as part of their duty of care to provide their clients with a holistic proposition.

“Whether it’s ensuring clients have the adequate level of product to shield them from the financial impact of a fire in their home, or highlighting the risks to their lifestyle from a critical illness, Legal & General firmly believes that education is central to helping advisers close the ‘protection gap’. We will continue to support the adviser community over the coming months with these workshops to help raise awareness about the vital role of insurance, so that advisers can encourage more consumers to take out these important products and together we can be a real force for good.”