LendInvest has announced two senior internal promotions: Sophie Mitchell-Charman to commercial director and Leanne Ardron to head of bridging.

Sophie Mitchell-Charman, previously sales director at LendInvest, has spent over 18 years working within the finance industry working on both the broker and sales side of property finance transactions.

In her new role as commercial director she will be devising and delivering the commercial strategy to oversee and develop the lending side of the business. Working closely alongside credit, product and funding teams, Mitchell-Charman is tasked with developing the distribution and achieving the product growth plans, and preparing for the imminent launch of residential mortgages.

Leanne Ardron has over 15 years of experience within the specialist financial services, previously working on both broker and property investment sides of transactions. Since joining LendInvest over 10 years ago, she has been pivotal in driving and shaping the company’s short-term lending product proposition and increasing the numbers across the board.

Within her new role as head of bridging, Ardron will be responsible for the bridging business at LendInvest. The role is to grow the bridging product, drive strategy and product innovation.

Mitchell-Charman said: “I’m excited to be taking on this role and driving our Commercial strategy at such a pivotal time. At LendInvest we see market headwinds as an opportunity to support our customers in new and innovative ways, which is what the team are focusing on right now.

“It’s a fantastic achievement to have been nominated for five awards at this year’s NACFB, particularly for the socially responsible category which we care so much about and are committed to focusing on. The hard work across the lending side of the business to ensure great customer service and constant innovation has really been recognised this year.”

Ardron added: “With a long established reputation as a market leading lender, LendInvest has continued to lead the way with fantastic technology and expert people who are skilled and knowledgeable in all areas. Despite the challenges over the past few years, we are proud to have remained open for business, and delivered for our customers.

“This new role is one I am delighted to be taking on, as we continue to innovate on the short-term lending side and provide tailored products that our customers need.”