Legal & General Surveying Services, a subsidiary of Legal & General providing property surveying services, has announced that its digital survey report, formerly known as SmartrSurvey, will be rebranded as Digital Home Survey.

The rebrand coincides with further enhancements to the online survey buying process.

In particular, Legal & General has made it easier for customers to request online quotes and will offer additional information about the RICS surveyor who conducts the inspection.

These changes come in response to consumer feedback, and the growing demand for a product that offers enhanced visuals to communicate a survey’s results in a straightforward way that is easily digestible by all consumers.

To highlight the significant interest the firm has seen in the Digital Home Survey, it received more than 886 requests for a quote in February alone – more than 30 requests per day – and saw traffic to the website more than double in Q4 2021.

The Digital Home Survey was initially introduced by Legal & General in 2019, providing customers with a jargon free and fully visual home buyer report. A RCIS-qualified surveyor checks the property from top to bottom before sending the customer a detailed report, usually in 48 hours from the inspection. Moreover, the report will also include images of any issues the surveyor finds, resulting in an accessible customer experience. The customer can read the report on their laptop or even their phone.

Kevin Webb, managing director of Legal & General Surveying Services, said: “At Legal & General we’re committed to helping customers throughout the home buying journey, whatever their plans may be. Today’s surveying landscape is increasingly diverse, and consumers want options that are tailored to their needs. I am delighted to see that our product proposition is evolving as a response to the everchanging consumer demands, allowing us to stay ahead of the curve.”