Legal & General has promoted Darren Prior to head of broker within its general insurance (GI) division.

Prior (pictured) joined Legal & General in 2016 as an insurance account manager, where he managed key broker/partner relationships within the broker channel.

As head of broker, he will be responsible for developing the broker GI proposition and strategy and will report directly to Simon Hird, director of broker & intermediary.

Prior has over 30 years’ experience in the insurance and protection markets including roles at Norwich Union, Aviva and Markerstudy Group. His responsibilities included setting distribution strategies, developing and delivering new product propositions to market, as well as managing sales teams and accounts across the broker, corporate, affinity, bank and building society sectors.

Hird said: “Darren’s appointment illustrates Legal & General’s long-term commitment to brokers and our desire to build on our presence in the broker market. We believe brokers are integral to the growth of the general insurance industry, so Darren’s experience will prove invaluable and is testament to our investment in the broker home insurance market as we look to further expand our offering in 2019.”

Prior added: “I am excited to be starting my new role to help further build and develop our broker propositions and relationships across the home insurance division.

“I look forward to working closely with the team to find innovative ways to provide efficient and smooth journeys for our brokers and further grow our position in the general insurance market.”