LeadPoint has unveiled a new interface designed to help lead buyers maximise their return on investment from lead generation.

All new and existing LeadPoint customers will have access to a new interface when they log into their online lead buying account. As well as a number of new features for lead buyers, there are also new reports available to help lead buyers manage and monitor their lead generation campaigns and track lead performance.

The homepage will provide a snapshot of their current lead generation campaigns, including a dynamic chart showing lead volumes and spend over the last seven days as well as an overview of their current live orders, account balance information, feedback summary and how many leads they have received today.

On the reporting side, lead buyers will now be able to track the performance of every order at the click of a button with a range of dynamic charts and tables showing everything from conversion rates to average cost per interested customer. There are also charts tracking feedback over time.

Justin Rees , LeadPoint UK director of marketing and partnerships, said: “We are very excited to announce the launch of the latest versions of our lead platform which will give lead buyers even more control over their lead generation campaigns.