LeadCrowd has expanded its platform with the launch of a new marketplace selling discounted mortgage and financial services leads.

The storefront offers advisers a lower-cost option by listing enquiries that were originally generated in real time but went unsold.

The firm said the marketplace allows users to filter leads by age, postcode and enquiry type. Prices decrease over time for older enquiries, giving brokers and advisers the opportunity to source leads at reduced rates.

The new platform sits alongside LeadCrowd’s existing real-time service, which continues to provide exclusive leads to financial services professionals.

Lee Trett (pictured), director and co-founder of LeadCrowd, said: “The introduction of the LeadCrowd marketplace with the missing piece of the puzzle for us because we can now offer leads to suit all budgets.

“Maybe you’re just starting out as a mortgage broker and have limited capital to spend on leads, or perhaps you’re a larger firm that’s keeping an eye out for a bargain?

‘Either way, our marketplace gives advisers the option to purchase leads the frugal way.

“From our perspective, it also means none of our enquiries are going to waste as any we don’t sell through our core service can be placed up for sale on the marketplace.

“For us and our customers, the launch of our new online storefront is a win-win.”

LeadCrowd customers can now access the marketplace directly from the dashboard’s overhead navigation bar. New users can create a free account to browse available stock.