Lead Co-op has launched a life assurance lead service.

Every adviser can set their own price for the lead they want to buy, and can alter their price according to the source of the lead in order to reward and encourage quality leads.

All leads will be exclusive, sourced online and delivered to the adviser as soon as the potential customer gives their consent for the adviser to call them.

Lead Co-op says that as soon as an adviser has received 10 life assurance leads from a particular source, they will be able to adjust their bid price for the leads from that website.

Lead Co-op was launched by Simon Baker at the beginning of February providing mortgage leads.

Baker said: “Lead Co-op launched providing very high quality mortgage leads today we are responding to feedback from our buyers and expanding to provide life assurance leads with the same emphasis on high quality.