Winston’s Wish, the childhood bereavement charity, has announced its partnership with London & Country Mortgages.

As part of its support for the charity, the mortgage and protection broker has pledged to donate £1 for each case where customers arrange one or more life, critical illness or income protection policies for them and their families in 2015.

In addition, having chosen Winston’s Wish as their Charity of the Year for 2015, the mortgage and protection adviser and its staff will be fundraising throughout the year.

Michael Aldridge, sales director at London & Country, said: “We’re delighted to be able to support such a worthy cause as Winston’s Wish. Advising clients on life insurance policies is a constant reminder that families do unfortunately lose loved ones.

“The work of Winston’s Wish is vital in supporting children at the most difficult of times.”

Catherine Ind, head of fundraising and regional development at Winston’s Wish, added: “We are very much looking forward to working with London & Country. The partnership underlines our relevance within the life insurance industry and the essential support we can offer children and families at such a difficult time in their lives.

“Our partnership with London & Country will help ensure that families have timely access to support and will also help us raise vital funds to support our work in helping families across the UK when they are most in need.”