L&C Mortgages has appointed Gemma Bacon as its chief marketing officer (CMO).

Bacon’s previous roles within financial services include CMO at Zenith and Mortgage Advice Bureau.

As a member of the mortgage and protection broker’s executive committee and reporting to the chief operating officer, Bacon will be responsible for L&C’s marketing, partnership and communications teams.

“L&C is a brand that already carries so much weight in the mortgage sector, but I’m also excited at the additional potential it has to offer”

This follows further additions to the executive team with the recent appointments of Graham Nisbet as chief technology officer and Steve Maydew as chief financial officer.

Bacon said: “I’m delighted to join the team and to further progress the L&C brand. L&C is a brand that already carries so much weight in the mortgage sector, but I’m also excited at the additional potential it has to offer.

I look forward to working with the team, as we continue to develop the proposition for our customers and drive to be the household name in mortgage advice.”

Mark Harrington, L&C’s chief executive officer, added: “I couldn’t be happier to welcome Gemma to the team, following on from the addition of Graham and Steve to the team in the latter half of last year. These recent appointments underline our determination to maintain the momentum and further improve L&C’s position as a leader in the market.

“Gemma’s appointment confirms our intention to continue the development of our marketing strategy with technology, innovation and new ideas. Gemma will work with the team and the rest of the business to strengthen our market position and spearhead L&C’s next phase of the customer experience journey.”