Landbay has launched a partnership with wealth management firm 2plan, whose financial advisers with mortgage permissions will now have direct access to Landbay’s specialist prime buy-to-let products.

Landbay will also provide 2plan with full sales and marketing support.

Launched in July 2007, 2plan currently has over 370 advisers.

Joela Jenvey (pictured), head of national accounts at Landbay, said: “We look forward to working with 2plan. Providing industry-leading service to brokers and financial advisers is one of the most important aspects of how we run our business, and we recognised straight away that the same was true for 2plan.

“With our falling interest rates, bucking the general upward trend of the market, as well as our broad range of buy-to-let mortgages, instant decisions in principle and unmatched service, we were able to meet all of 2plan’s requirements in a mortgage partner.”

James Marshall, head of business growth at 2plan, added: “In Landbay we found a company that has a very similar ethos to us at 2plan, with regards to providing top-notch service to financial advisers, to enable them in turn to provide excellent service to their clients. We wanted to partner with Landbay because their transparency and quick turnaround times enable us to continue to achieve the service markers we pride ourselves on.

“The client experience is paramount to us, we want all our clients to view 2plan wealth management as their trusted go-to adviser for all their financial matters and Landbay’s broad range of buy-to-let mortgages means that we can provide property investment options as well as the broader wealth management ones.”