Kuflink has appointed Ed Hounsell to the position of chief marketing officer.

His career started with Lloyds Bank credit card marketing and TfL where he worked on London’s Oyster card and contactless rollout, before working with Ukash, Currency Cloud and Secure Trading.

The peer-to-peer player says the appointment will bring a tighter focus to customer engagement and communications as well ensuring the successful rollout of new ventures for Kuflink.

Hounsell (pictured, left), said: “With the rise of challenger banks and fintech, customers are waking up to the benefits of alternative finance. P2P offers another great choice for customers, and as Kuflink is backed by UK property and great customer service, I am excited to be a part of the revolution”.

Narinder Khattoare (pictured, right), CEO of Kuflink, added: “Ed is a fantastic addition and exactly what the team needs to oversee the national launch of several innovative new products that we have been working on.”