Mortgage market stalwarts, Steve Sandiford and Jeff Knight, have teamed up to launch a new Discovery Programme.

It has been built exclusively for lenders, distributors, intermediaries, or technology firms operating in the mortgage market.

The pair say the purpose of Discovery is to unearth new opportunities for organisations, by delivering an objective inward view of a business, and matching their strengths to market opportunities. It typically looks at the power of a company’s strategy and its performance, makes a critical assessment of the clarity of proposition delivery, competitive strength, and, most importantly, identifies new market opportunities.

Knight, director at Grey Matter Marketing, said: “From my experience, successful companies know the areas in which they are superior to their competition, they do not stand still and possess the ability to focus on developing goals that really matter and execute the required plans with absolute precision. Our Discovery Programme enables companies to deliver this.”

Sandiford added: “The programme is all about ensuring that you are strong in all areas of your business – as price competition alone is not a sustainable strategy. We are seeing a lot of price changes right now, but there are many more opportunities in this new mortgage market. Fresh thinking is required, and our Discovery will help you to make that happen.”