Kingsway Asset Finance has promoted Mike Day to its board of directors.

Following a year of change and growth, with Kingsway becoming part of the Praetura Asset Finance ‘PAF’ Group, the newly created role of sales director is part of the next phase of growth for the company.

With over 35 years experience in the industry, Day has spent the past 15 years leading the sales team at Kingsway, in the role of sales manager.

Adrian Anthon, managing director at Kingsway Asset Finance, said: “The promotion is both in recognition of Mike’s important contribution to Kingsway’s success to date, along with the enhanced responsibility that Mike will be assuming, as a result of the company’s ambitious growth plans.”

Day said: “I feel very proud that the efforts of both myself and my team have been recognised in such a way. I look forward to the challenges ahead.

“The future for Kingsway is very bright. As part of the rapidly growing Praetura ‘PAF’ Group, I am looking forward to expanding our sales team; through a combination of recruiting the best graduate trainees and experienced broker managers, to compliment the well-respected team we already have working here.

“Our core values of being an asset to both the introducers we work with and their clients, will never waiver. Together we aim to be an integral part of the PAF Group becoming the independent funder of choice for asset finance brokers and business finance advisers (and their clients), throughout the UK.”