Key Retirement Solutions has embarked upon a strategic partnership with mail order firm Freemans Grattan Holdings.

The deal offers Key Retirement Solutions’ full range of retirement services to the over 55s in the Freemans Grattan Holdings’ customer base. Services include equity release, annuities and will writing/lasting power of attorney.

Brands such as Freemans, Kaleidoscope, Grattan and Look Again will promote Key Retirement Solutions’ broad retirement services to over 700,000 customers.

The new partnership is being launched through a range of communications to Freemans Grattan Holdings customers, as well as being promoted through the individual brands’ websites.

Dean Mirfin, group director at Key Retirement Solutions, said: “We are delighted to have agreed this partnership with Freemans Grattan Holdings