Equity release referral service Key Partnerships is highlighting the opportunities and challenges in the later life lending market at the Personal Finance Society’s Festival of Financial Planning.

Jason Ruse, head of Key Partnerships,  is leading a seminar on ‘Property and the Silver Pound’ during the two-day festival which is billed as the biggest ever in the world of personal finance.

His session is scheduled for 8 November on the second day of the event at Birmingham’s NEC which is expected to attract more than 3,000 visitors and offers over 70 sessions, workshops and lectures.

Key Partnerships will be analysing what is driving the equity release market which is set to top £3 billion year and offering insights on what the rapid growth means for advisers and their businesses.

The Festival of Financial Planning is the latest adviser event Key is supporting in a programme which has included FSE Midlands and London as well as MBE London and Bristol as well as supporting roadshows with the Society of Mortgage Professionals.

Ruse said: “The later life lending market is being driven by customer demand and offers strong opportunities for advisers to grow their businesses while expanding the service they provide to clients.”

The Personal Finance Society has launched the Festival to provide an alternative to the traditional professional conference and is aiming to inspire and entertain enabling advisers to tailor their own personal programme over the two days of the event.

Keynote speakers over the two days include Liberal Democrat leader Sir Vince Cable and England rugby union World Cup winning coach Sir Clive Woodward as well as former pension ministers Sir Steve Webb and Baroness Altmann.