Key Partnerships is expanding its adviser support team as client demand for equity release advice grows.

It is responding to record growth in the equity release industry by creating new partnership account manager (PAM) roles to support its expanded team of business development managers (BDMs).

Advisers will now have two points of contact with each PAM paired with a BDM responsible for face-to-face visits aimed at better understanding their business needs; identifying equity release opportunities and providing advice on how to position these with their customers.

The new structure aims to ensure referral partners always have support on hand to answer queries and to discuss their opportunities further either face-to-face or over the phone.

BDMs will remain the primary face-to-face contact helping advisers understand the market and share best practice while enabling advisers to establish relationships to help them support clients when the need arises.

Jason Ruse, head of Key Partnerships, said: “Pairing BDMs and PAMs will provide advisers with their own personal account team, who will be able to help them take advantage of this growing market.

“Equity release is one of the fastest growing markets in financial services and with six years of double-digit market growth behind us, the potential for advisers to help clients is enormous while expanding their business.”