Key Partnerships has announced an exclusive collaboration with Bluebird Care, a national domiciliary care provider who delivers over 20,000 customer visits each day.

Research suggests that 77% of over-55s who expressed a care preference wanted it to take place in their own home with people coming in to help – either in their current home (57%) or in a more manageable property (20%).

This new deal will enable employees from its 200 strong network of localised care providers to call on expert support should clients express an interest in using their housing equity to achieve this ambition.

Jason Ruse, head of Key Partnerships, said: “Bluebird Care is one of the UK’s leading domiciliary care providers in the UK which helps and supports thousands of older people and their families each year.

“This collaboration will enable its customers to have access to funding options for their existing or future care needs and we are looking forward to working with Bluebird Care to provide the support their team and their customers need.”

Yvonne Hignell, managing director of Bluebird Care, added: “As a care provider who has been working in the industry for over 15 years, we know that many people worry about how to fund care at home.

“By collaborating with Key Partnerships, we are giving our customers access to market leading later life advice helping our customers exploring their options where previously they may not have been aware of this potential solution.

“It’s about finding the right options for our customers and helping them stay in their homes for as long as is possible.”