Equity release adviser Key is expanding its corporate business development team.

Key’s corporate team is actively focused on helping organisations develop their later life proposition.

Three new roles have been created as more banks, building societies, insurance companies and other brands, spanning financial services and other sectors, seek to offer equity release to their customers.

Joining Paula Hughes (corporate business development director) will be Ian Chaplin as head of corporate sales and two new account relationship managers – Carly Proudfoot and Sean Shiels.

Chaplin had over two decades of experience in financial services, having previously worked as commercial director at ULS Technology and for Legal & General in various management positions.

Proudfoot has worked for 17 years in customer engagement roles including at Key, while Shiels joins from Paymentshield where he has worked for almost seven years.

Paula Hughes, corporate business development director, said: “Key’s corporate offering has a uniquely flexible structure that uses all of the group’s capabilities to accommodate the varying ways in which organisations wish to engage with the equity release market.

“Bringing Ian, Carly and Sean onto the team will help us to broaden our reach and allow us to help more partners to build compelling propositions focused on excellent customer outcomes. I’m really pleased to be welcoming them to the team at such an exciting time.”

Will Hale, CEO at Key, added: “Increasingly older consumers and the organisations that serve them are realising that equity release can help with the numerous financial challenges that people face so it is essential that we have the right people in place to service this growing market.

“Our corporate development team is integral to the future growth of our business as we prepare to step up to meet this need. I’d like to welcome Ian, Carly and Sean to the team.”

Pictured (L-R): Sean-Sheils, Carly Proudfoot, Ian Chaplin