Kevin Paterson has been appointed as director of sales and marketing at Ceta Insurance.

Paterson (pictured) was most recently managing director of Source Insurance and he has over 20 years’ financial services experience, spanning the mortgage adviser and IFA markets and general insurance.

At Ceta he will be focusing on building and broadening relationships to include mortgage brokers and IFAs as well as insurance brokers.

He said: “CETA is the only real specialist in online non-standard household insurance, and it’s great to get the opportunity to play a key role in spreading the word about that and helping to drive the business forward.

“They were the first to develop a non-standard household digital trading platform for multiple insurers, and their market-leading digital expertise is a real springboard for growth.

“Non-standard property insurance today accounts for almost 30% of the market so supporting brokers with a leading digital solution is very exciting.”

Meanwhile, James O’Hara, who was previously head of business development at Ceta is taking on the new role of head of product procurement and insurer relations.

He said: “I’ve worked at CETA for 10 years which has given me great insight into its potential. I’m delighted to have a key role in continuing to maximise that potential and take the business to the next stage.

“That’s going to include multiple non-standard product rollouts on Infinity to broaden it beyond household – in the B2B space we’ll be looking at areas like liability, caravan and boat.”

John Bibby, Ceta’s CEO, said both new appointments “demonstrate the company’s commitment to forging ahead with roll-out of its Infinity digital platform, which can process a quote in under two minutes”.

He added: “As an early adopter of digital technology, we’ve been able to sustain growth during these challenging times, including supporting our distributors during the COVID-19 crisis.

“We use digital technology and data analytics to create smart insurance for smart customers, and we help our distribution partners protect and grow their client base, which is under attack. Kevin and James have key roles to play in achieving this.

“Their appointments also reflect our success in retaining and attracting market-leading talent at a difficult time.”