Kent Reliance for Intermediaries will withdraw from new lending on 17 December, bringing an end to more than a decade of specialist buy-to-let and residential origination under the brand.

Products will be removed from sale on 16 December. Applications that have reached the fees paid stage will continue to be processed to completion, but no new cases will be accepted after the deadline.

The withdrawal covers buy-to-let, residential and shared ownership products, as well as further advances.

After the closure to new business, the lender will continue to support brokers and existing borrowers with buy-to-let and residential product transfers and shared ownership staircasing. Business development managers will remain available for guidance.

The decision forms part of OSB Group’s multi-brand strategy and follows the launch of Rely, the group’s new dedicated buy-to-let brand aimed at brokers and property investors.

Rely uses a new mortgage platform supported by data-led underwriting intended to quicken decision making. Precise will take on the role of residential and bridging specialist within the group.

Adrian Moloney, group intermediary director at OSB Group, said: “KRFI has a 13+ year track record in supporting brokers and their customers with specialist buy-to-let and residential finance and we’ve channelled those learnings to make it simpler for brokers to choose the right OSB Group lender for their customers’ requirements.

“Moving forward, Precise will continue to focus on its strong residential offering which has seen a number of key enhancements this year, including 90% and 95% LTV products and up to 6× income multiples for eligible borrowers.

We’ll also be building on the success of Rely as our new buy-to-let powerhouse, where we’re already seeing AIP to Offer in two hours which is a significant game changer but there’s plenty more to come in 2026.”