Kent Reliance for Intermediaries has appointed Melanie Merchant as a business development manager (BDM) to cover the West End, South London and West London.

Merchant has over 20 years of sales and business development experience to the position and has previous experience of working as a broker as well as over 10 years as a BDM specialising in both residential and buy-to-let.

She has particular expertise in helping limited company and portfolio landlords as well as high net worth clients who can have complex incomes and requirements that high street lenders often can’t deal with.

Merchant said: “The strong reputation surrounding both Kent Reliance for Intermediaries and the OSB Group within the marketplace was foremost in my mind when seeking a new challenge. I’m joining a well-established and experienced sales team who really believe in putting the customer first.

“I’m personally looking forward to having a direct positive impact by working with brokers to identify new opportunities and supporting them to achieve their business goals.”

Alan Kimber, national sales manager, Kent Reliance for Intermediaries, added: “We’re committed to bringing value and expertise to our brokers and Melanie’s appointment helps us to enhance our presence and strengthen relationships with London brokers.

“We’re particularly keen to utilise Melanie’s wider financial services experience and I’m confident her drive and people centred approach will be an asset.”