Specialist lender Kensington has launched a Marketing Toolkit with the aim of helping brokers grow their business.

The free guide provides new marketing and compliance pointers, highlighting the many options that are available for intermediaries to promote their services and broaden their client base.

Kensington said it also includes practical information for brokers about how the can get the most out of their website and social media, as well as useful guides for intermediaries who are interested in engaging in advertising, how to get started in PR and what methods they can use to communicate directly with potential clients.

There is also a section highlighting some of the compliance requirements that brokers should consider when embarking on marketing activities.

Alex Hammond (pictured), head of marketing and communications at Kensington, said: “Our Marketing Toolkit is an invaluable resource for those brokers who are looking to grow their business potential.

“Kensington has been providing specialist mortgages through brokers for 20 years now, and with this experience comes expertise. Wherever possible, we look to share this expertise with our intermediaries and many brokers may remember the original Kensington Marketing Toolkit that we launched back in 2005.

“A great deal has changed since then, both in terms of the emergence of new digital marketing tools that we all have access to, and the regulatory landscape. So we wanted to take a tool that has proven so popular amongst brokers in the past, and reinvigorate it with new information for 2015.”