Specialist lender Kensington, which was acquired by Blackrock earlier in the week, is investing in a “major” new campaign to educate entrepreneurs about the mortgage choices available to them.

The campaign, which pitches ‘a self-employed mortgage without the hard labour’ is designed to show Kensington’s ability to make lending decisions based on one year’s accounts and will feature on radio, LinkedIn and Facebook as well as other websites and specialist publications.

The ads encourage consumers to speak to a mortgage adviser or visit the Kensington website to download a guide to self-employed mortgages and find a broker. The campaign begins on TalkSport radio on 15 September.

Alex Hammond (pictured), head of marketing communications at Kensington, said: “At Kensington we have been talking about the incredible opportunity for brokers in the growing self-employed market for quite some time. Now we are putting our money where our mouth is – speaking directly to entrepreneurs and business owners about both the benefits of our approach to self-employed mortgages and the importance of speaking to an independent adviser.

“With this campaign we are investing in driving new customers into the intermediary market and in doing so we hope to grow not just awareness of our self-employed proposition, but the business of our brokers as well.”