Just Mortgages’ New Starter Boost initiative, launched in January, has seen strong early demand as the brokerage seeks to ease the transition for advisers moving into self-employment.
The package provides pre-qualified leads, booked appointments, a commission advance scheme and a suite of digital marketing tools. Since its launch, more than 120 appointments have been booked with an 80% attendance rate, generating over £25,000 in income for participating advisers within just a few months.
DIGITAL GAINS
Advisers making use of the digital marketing package have also reported notable results, the firm said. Local SEO activity has seen 23% of adviser locations reach the top spot on Google search, with a further 15% in the top three and 22% in the top 10.
Those using the posting assistance service recorded around 415% more impressions than those without, while in the second quarter advisers collectively secured 277 five-star Google reviews.
The initiative was introduced to help new self-employed advisers establish themselves quickly. Alongside booked appointments, advisers can access a commission advance scheme – an interest-free loan repayable over 12 months – as well as a digital platform to manage reviews and social media, a branded Facebook page, personalised landing page and access to Just Mortgages’ marketing portal.
RECRUITMENT MOMENTUM
Just Mortgages argues that its offer has proved attractive, with more than 80 applications to join the self-employed division in the first half of the year. the brokerage said it is drawing interest both from advisers leaving employed roles and those from larger corporate structures seeking more flexibility.
Ben Allkins (pictured), head of mortgages and protection at Just Mortgages, said: “We know the initial leap into self-employment can be really daunting, particularly when it comes to financial stability and building a client pipeline. These are the issues that this initiative aims to address to remove the barriers for ambitious advisers.
“We are thrilled with the success so far and to see such great early results. It demonstrates the difference this model is making in giving advisers a real launching pad into their self-employed career and a strong foothold in their local area.”
Allkins added that advisers joining the programme also benefit from the backing of Just Mortgages’ management team and ongoing training, with opportunities to expand into new areas such as business protection and equity release.
The firm also supports advisers who wish to become business principals, recruiting and managing their own teams.
