Brightstar Group chief executive Rob Jupp has pledged to keep “pushing” the specialist lending market in 2026 as the distributor marks 15 years in business.

Writing in the first issue of Brightstar Insights for 2026, Jupp said the firm’s focus remains firmly on growth, innovation and supporting brokers and lenders with complex cases.

He stressed that longevity in the market would not lead to complacency, with the business continuing to invest in technology, product development and relationships across the sector.

Jupp also reaffirmed Brightstar’s core purpose, saying the company exists to make life easier for its clients, brokers and lender partners.

EYES FORWARD

He said: “I’ve always believed that if you stop pushing, you stop leading. And after 15 years in the specialist lending market that mindset hasn’t changed one bit.

“What we’re doing now isn’t about standing still and admiring the journey so far. It’s about acknowledging it, celebrating it and then getting straight back to building what comes next – eyes forward, clear on where we’re heading and confident in why we set off in the first place.”

Jupp added that consistency of message was central to the firm’s culture.

“I sometimes joke that I’ve got nothing new to say and that I’m just repeating the same message again and again.

“But repetition isn’t a weakness when the message matters. In fact, the more consistently you say it, the more clearly it lands.”

MAKING LIFE EASIER

He added: “The only reason Brightstar exists today – and always has done – is to make life easier for our clients, brokers and lenders. It really is that simple.”

Looking ahead, Jupp said: “We’ll continue to lead on technology. We’ll continue to innovate on products. And we’ll continue to push the boundaries of what’s possible in specialist lending… because that’s how we create real value for brokers and lenders alike.”

“Our journey isn’t over. If anything, it’s just getting interesting.”

Read the latest Brightstar Insights HERE.