Intelliflo has announced that John Penn has joined the firm as its head of mortgage proposition.

Penn will be responsible for creating and growing Intelliflo’s mortgage business in the run up to the Mortgage Market Review (MMR) and beyond. Intelliflo’s Intelligent Office (IO) software is a web-based solution designed to optimise advisers’ and providers’ systems ahead of the launch of the MMR in April and meet the ongoing needs of the mortgage market.

Penn has 30 years’ experience in the financial services sector, having previously worked in debt consolidation, underwriting, business development, national account management, sales management, and mortgage software products.
Prior to joining Intelliflo, he developed exclusive products for networks, packagers and large brokers in his roles for building societies and specialist lenders.

Dave Chessell, chief commercial officer, Intelliflo, said: “It’s fantastic to have John on board. The mortgage market is an extremely dynamic sector and one that is a key focus for us going forward. 2014 promises yet more changes to the mortgage landscape, but with the experience and knowledge that John brings to the team we are confident that we can effectively meet these challenges and the needs of our clients.”