HUB Group has appointed Rob Hudson into the new role of chief commercial officer.

Hudson (pictured) joins HUB Group after spending over seven years at Abrdn, leading the development of new direct to customer distribution and partnerships, most notably the digital joint venture with Virgin Money.

HUB Group is a part of the FTSE 250 retirement specialist Just Group and provides corporate solutions to UK companies; pension schemes and regulated advice and guidance services to employees and scheme members.

HUB Group’s automated advice solution, Destination Retirement, started to be deployed in the worksite earlier this year and will have been installed into over 50 employers during the next few months.

David Cooper, group chief executive, said: “This year we started to roll-out our financial wellness portfolio in the worksite channel to a wide range of employers and pension schemes, and Rob will spearhead the expansion of our propositions to help fulfil our purpose to help more people achieve a better later life.”

Hudson added: “I’m looking forward to helping the team extend the digitally focussed services and do our part to help close the UK financial advice gap so more people get the help they need.”