Justin Rees advises on how to take your lead generation to the next level
Thousands of advisers all over the UK will be buying leads in order to fuel their new business pipelines. At the same time, the level of success from buying leads will vary greatly between lead buyers. While it takes time to implement all the necessary processes to make lead generation profitable there are a few areas that every lead buyer should definitely focus on.
<strong>Separate contact and advice</strong>
The first tip comes from the US – the home of lead generation. Now while we are often sceptical about a lot that makes it across the Atlantic, when it comes to selling nobody does it better than the Americans! To borrow a well worn phrase, “callers aren’t closers”” which essentially means it is not necessarily the best use of resources to have the same people calling the leads as advising and selling to customers.
