Hope Capital has appointed Kim Parker as head of sales.

Parker (pictured) joined the specialist short-term lender in 2022 as an internal business development executive (BDE), was promoted to sales team manager in 2023 and now has been promoted to head of sales.

She has now over 15 years’ experience in a sales position.

Jonathan Sealey, CEO at Hope Capital, said: “Kim has played a crucial role in delivering our growth strategy since joining the business in 2022. This promotion is thoroughly deserved and is in recognition of her leadership through the way she has transformed the sales team to ensure we are continuing to hit milestones on a regular basis.”

Kate Cowan, CFO at Hope Capital, added: “Internal career progression is something we’re extremely passionate about here at Hope Capital and Kim is a true definition of what can be achieved with hard work, commitment and drive. We’re very proud of her and look forward to seeing what Kim will bring to this new role.”

Parker said: “I’m absolutely delighted to have received this recognition. As we continue our track record of consistent growth, I’m looking forward to working with Jonathan, Kate and the senior management team to help implement a number of exciting changes we have in the pipeline, which will no doubt accelerate our expansion across the market.”