Bridgewater Equity Release has launched a sales aid for advisers outlining the reasons why one of its reversion plans may be a suitable form of equity release for a client.

The aid offers reasons why a potential equity release client may find a reversion plan more suitable for their needs.

It is designed to help advisers in their sales and advice process by highlighting a number of the fundamental attitudes, ideas, and beliefs that potential home reversion clients often have. These might include a conservative view on future house price inflation or an optimistic attitude to risk on their life expectancy.

They could also include wanting to ensure that a percentage of their property will be left to their estate or the certainty of further releases in the future if they have not released the maximum cash possible.

Bridgewater Equity Release says the research from Which? last year revealed that some equity release advisers were too quick to dismiss the home reversion plan option based on misunderstanding or misconceptions about the product and its place in the market.

Advisers can access and print a copy of the Reasons Why sales aid by visiting the new Bridgewater Equity Release website: http://www.bridgewaterequityrelease.co.uk/advisers/resources/

Peter Welch , head of sales and distribution at Bridgewater Equity Release, said: “This ‘Reasons Why’ sales aid for equity release advisers continues our commitment to providing regular information about not just home reversion plans but also on a variety of issues which are often raised by clients. This particular document outlines the varied reasons why a potential equity release client may be better suited to a home reversion plan rather than either a lifetime mortgage or another option.