Rob Ford has joined Hodge’s senior management team as its head of mortgage origination.

Ford (pictured) has wide experience in underwriting, having held senior leadership positions overseeing lending operations at organisations including Bank of Ireland and Principality Building Society.

He will be leading and developing the underwriting department at Hodge.

Ford said: “I’m absolutely delighted to be joining Hodge, a specialist lender supporting borrowers with complex needs and one which takes a reassuringly human approach in supporting its customers on a case-by-case basis, something which is becoming rarer in the market today.

“Having started my career as a building society cashier many moons ago, I’m keen to try and maintain a person-centred approach to everything I do, and it’s one of the many reasons I’m so excited to be working with Hodge.”

Dave Landen, CEO of Hodge, added: “It’s a real delight for us to welcome Rob to Hodge, as an experienced underwriter with an extensive knowledge of the sector both here in Wales and UK-wide too.

“I feel attracting someone of Rob’s calibre to Hodge is a real testament to how we are perceived in the market, as a lender that takes time to add the personal touch, and puts customer service at its core as we work hard to support our clients in the moments that matter.”