HLPartnership has appointed Jason Whiteley as regional sales manager.

Whiteley (pictured) joins HLP from Just Mortgages’ self-employed division, where he served as area director for over five years. In this role, he provided comprehensive support to brokers in the North of England and Scotland. Before joining Just Mortgages, Whiteley worked at Reeds Rains, a national estate agency chain.

In his new role, Whiteley will focus on network growth through strategic recruitment and sales initiatives. He will work closely with member firms, assisting them in expanding their market share and enhancing their operational strategies. His role will also involve attracting top industry talent to the network.

He will report to sales & recruitment director, Tom Barnett.

Barnett said: “Jason Whiteley’s extensive background and proven leadership in financial services make him an invaluable addition to our team. His experience will be instrumental in driving our network’s growth and supporting our member firms in achieving their business objectives.”