Helene Brichet appointed chair of Fairer Finance consumer board

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Fairer Finance has named Helene Brichet as chair of its Consumer Advisory Board, taking over from Chris Pond who is stepping down to lead the FCA’s Financial Services Consumer Panel.

The appointment marks a return to a familiar role for Brichet (pictured), who has served on the board for the past four years.

She brings with her over three decades of experience in financial services, having held senior roles at Barclays Bank, Visa, EVO Payments and most recently as chief financial officer of Capital One UK.

Her tenure at Capital One saw her help shape the growth and digital transformation of the business, with a particular emphasis on improving outcomes for UK credit card customers.

In addition to her executive experience, Brichet holds non-executive roles at National Bank of Kuwait (International) PLC, where she chairs the audit committee, and at Monument Bank, where she is a member of the risk and audit committee. She is also active as a coach, mentor and trustee.

Brichet succeeds Chris Pond, who has chaired the board since 2023. Sue Lewis, who preceded Pond in the role and served on the board for six years, is also stepping down.

Fairer Finance’s Consumer Advisory Board plays a key role in scrutinising the consumer group’s research, commercial relationships and public commentary, to ensure transparency and protect its independence. The board includes high-profile figures such as Walter Merricks OBE and Caroline Barr.

James Daley, managing director of Fairer Finance, welcomed the appointment, praising Brichet’s “extensive experience in governance, strategy, and consumer advocacy,” and described her insight as “invaluable in guiding Fairer Finance’s oversight board and protecting our independence”.

Daley also expressed thanks to both Pond and Lewis, wishing them well in their next steps. “We wish Chris every success in his new role with the FCA’s Financial Services Consumer Panel,” he added.

Commenting on her new role, Brichet said she looked forward to deepening her involvement with the organisation. “The Board’s role is integral to providing independent assurance that its consumer and commercial interests are aligned,” she said.

“I look forward to working more closely with this dedicated team and fellow board members to ensure that Fairer Finance continues to focus on creating a fairer financial services market for consumers – and the businesses that serve them.”

Fairer Finance confirmed that it is currently seeking at least one new member for the Consumer Advisory Board, following Lewis’ departure.

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