PruProtect received 25,269 new applications in the first half of 2010 compared with 10,910 in the first half of the previous year.
It said its new Health Cover product contributed to the increase in new business.
New annual premium income activated in the first half of the year doubled from £5.5 million in H1 2009 to £10.9 million in H1 2010. The total number of policies in force at the end of H1 2010 stands at 36,469.
A further 2,928 new intermediaries registered to write business with PruProtect in the first half of the year.
Over 1,000 intermediaries attended the initial launch events and follow-up training workshops and more than 4,370 quotes have already been requested.
Justin Taurog, director of marketing and distribution for PruProtect, said: “We’ve had a fantastic start to the year and this continued strong growth confirms our position as one of the leaders in the UK protection industry. We are delighted with the intermediary response to our new Health Cover product range. This is real testimony not only to the proposition’s strengths and appeal but to an increasing understanding amongst intermediaries of the essential role PMI plays in fully meeting their clients’ financial planning needs.””
