Habito has named When The Bank Says No as the first participant in its newly launched accelerator programme.
The selected firm, which specialises in helping clients who have been turned down by mainstream lenders, emerged from a pool of more than 60 applicants.
It becomes the first of three firms set to join the inaugural cohort of the Habito Accelerator, launched earlier this year as part of the company’s broader strategic push into technology-led distribution and acquisition.
Based in the UK and founded with a clear mission to support underserved borrowers, When The Bank Says No was recognised for its fast growth, focused strategy, and customer-first approach. Its inclusion in the programme follows a “rigorous evaluation process”, according to Habito.
Firms accepted into the accelerator will receive hands-on mentorship from Habito chief executive Ying Tan and his senior team, along with access to the company’s proprietary technology platform and operational support.
M&A ROADMAP
They may also become part of Habito’s mergers and acquisitions roadmap, with an eye on long-term growth and consolidation opportunities within the sector.
Tan (pictured) said: “We’re absolutely thrilled to welcome When The Bank Says No into our very first Accelerator cohort. They exemplify everything this programme was built for – entrepreneurial spirit, a strong mission, and a relentless drive to innovate.
“We can’t wait to support them as they continue to grow and help more customers get the mortgages they deserve.”
OVER THE MOON
Emma Jones, founder and managing director of When The Bank Says No, said the selection was both a privilege and a validation of the firm’s progress so far.
“We are absolutely over the moon to be part of the first Habito Accelerator cohort. To be chosen from such a strong field is a huge honour and testament to the team’s hard work and vision,” she said
“We’re on a mission to help people who’ve been told ‘no’ by the banks and with the backing and guidance of Habito, we’re ready to take that mission even further and faster.”
The Habito Accelerator was first announced in March 2025 and is limited to three firms per cohort. Alongside strategic and technological support, participants are offered the opportunity to align with Habito’s broader growth ambitions in what the firm describes as an “industry-first” initiative.
Further announcements regarding the remaining two firms in the first cohort are expected in the coming months.
