Guardian Financial Services’ protection offer is now available on iPipeline and IRESS, with Synaptic Webline and LifeQuote to follow in the coming weeks.

The launch follows the piloting of the offer since June with London & Country, Paradigm Mortgages, Sesame Bankhall Group and The SimplyBiz Group.

Intermediaries across the UK can now register with Guardian using an online process rather than the traditional agency set up and therefore start writing business as soon as they’ve registered.

Andy Peters, distribution director at Guardian, said: “As a challenger, it is important to work with our partners to make sure our technology fits with adviser business models. We’ve worked closely with our portal partners and our pilot distributors, to ensure that where our product features differ from the market, it’s easy for advisers to compare quotes and pass the relevant client information through to our online application.

“We’ve invested heavily in technology to create a great adviser experience. We expect our online application process and underwriting rules to allow the majority of applications to be underwritten and give instant decisions online. Yet technology is only part of our story.

“We’re a people business, and technology will never replace the need for one-to-one relationships and truly personal service. We’ll be supporting our technology with experienced sales and operations teams to complement our online service and give advisers the right support when they need it.”