Name: Heather Greatorex
Age: 28
Location: London
Qualification Year: 2021
Firm: Heath Mortgage Solutions
Education: 2:1 Psychology degree
Specialty: Complex income structures and portfolio landlords
Interests: Travelling, listening to live music (both gigs and Djs) and looking after my cocker spaniel puppy.
Background and Inspiration
- What inspired you to launch Heath Mortgage Solutions at this stage in your career?
I’ve spent the past seven years learning the industry from the ground up — starting in administration, progressing to mortgage adviser, and eventually leading a team of residential advisers. Each step has given me a deeper understanding of the mortgage process, the client journey, and the kind of business I want to build.
Launching Heath Mortgage Solutions now felt like the natural next step. I’ve reached a point where I’m confident in my experience, clear on my values, and ready to create something of my own.
- You’ve spoken about working alongside your mum – how has her experience shaped your approach to building the business?
Watching my mum build her company over the last 10 years has been incredibly inspiring . She’s shown me firsthand that networking and building strong relationships are powerful tools when it comes to growing a successful business.
More importantly, she’s always led by example when it comes to putting the client first, making sure their outcome is at the heart of every decision. That approach has really shaped how I’m building the business: with a strong emphasis on trust, connection, and delivering the best possible results for every client.
- Looking back, what first drew you into financial services and specifically into mortgage advice?
I wouldn’t say I was drawn into financial services, which might show why there is a lack of younger people in the industry. I left university with a psychology degree and no idea what I wanted to do. Like many people in financial services, I had a family member in the industry who recommended that I take work experience. This is where I built my knowledge about mortgages helped by a really amazing team of people.
At the end of my work experience, LDN finance offered to help me with my CeMap qualification and this is when I knew I wanted to pursue a career in the mortgage industry.
- What lessons from your time at LDN Finance have proved most valuable as you set out on your own venture?
My time at LDN Finance was extremely influential in shaping who I am professionally. It taught me that supporting clients goes far beyond securing the right mortgage — it’s about supporting clients during what can be one of the emotional decisions of their lives.
I had the privilege of working alongside some incredibly talented advisers who were happy to exchange their knowledge and build each other up. Seeing how a strong team culture and shared values can drive a business forward really stuck with me.
As I start this new chapter, I’m bringing those lessons with me — particularly the importance of trust and always putting the client’s needs at the heart of everything we do.
Business and vision
- What gap in the market do you believe Heath Mortgage Solutions is filling?
As a young female founder, I believe that I’m able to bring a dynamic and fresh approach to the market. particularly with younger clients who are under represented in the mortgage market. People in general like to identity with the person giving them advise and this helps build strong relationships.
Heath Mortgage Solutions isn’t just about securing a loan — it’s about guiding people through one of the most important financial decisions of their lives with clarity and confidence.
- How will your brokerage differentiate itself from other whole-of-market advisers in London?
Heath Mortgage Solutions differentiates itself in London’s competitive whole-of-market advisory space by combining expert mortgage advice with a strong professional network.
By leveraging our professional network, we provide clients with access to a wider range of resources and tailored support throughout their home-buying journey, setting us apart as more than just brokers.
We offer clients integrated advice on both mortgages and protection, thanks to our close partnership with Heath Protection Solutions. This ensures our clients aren’t just securing lending but protecting their future ensuring that clients receive professional advice on both key areas.
- How do you plan to integrate protection advice into the mortgage journey for your clients?
The protection conversation should never be a bolted on question at the end of the mortgage journey. It should be a core part of the client’s financial journey from the very beginning.
Working with our sister company, Heath Protection Solutions, we ensure that discussions around protecting our clients’ income, home, and family sit alongside conversations about borrowing and affordability, not after them.
- What does success for Heath Mortgage Solutions look like in its first year, and five years from now?
In our first year, success for Heath Mortgage Solutions is building a strong, trusted relationship with our clients and professional partners. We want every client, from first time buyers to experienced landlords, to feel like they have been supported throughout their mortgage journey.
In five years, success looks like growing a team at Heath Mortgages that are driven by client outcomes. We want to create a team that supports their clients through every stage of their journey.
We’re also passionate about bringing more young people into the industry, particularly young women. As a female-led firm, we understand how important representation is. We hope to open doors, create opportunities, and mentor the next generation of advisers by providing a supportive environment where new talent can grow.
We aim to become a respected name in the industry like our sister company Heath Protection Solutions.
Leadership and family
- How do you balance the dynamics of working in business with your mother while also carving out your own leadership style?
Working alongside my mother in the business is a privilege not just because of the wealth of experience she brings, but because we share a genuine commitment to doing what’s right for our clients.
That said, we’re very aware of the importance of carving out our own paths and allowing space for our individual strengths to shine. Balancing working with mum and building my own leadership style has been a learning experience. I respect everything she’s built, but I also bring my own perspective to the table. We’ve found a good rhythm by being open with each other and making space for both of our voices.
- What do you think female leadership brings to the mortgage industry that has traditionally been male-dominated?
Female leadership brings a fresh perspective to the mortgage industry. In my experience, female leaders tend to prioritise understanding the whole client. This means looking beyond the immediate mortgage and focusing on clients’ broader financial wellbeing and life goals. This approach can lead to better outcomes and more loyal clients.
I believe female leaders play a key role in challenging old ways of working and encouraging more collaboration. This creates a better experience for clients and helps create a more supportive culture in the industry.
In my experience, female leaders are often driven to support one another, whether that’s through sharing knowledge, offering advice, or opening doors within their professional network. That sense of community and collaboration brings real strength to the industry.
- How important is the concept of trust and family values in how you want your firm to be perceived?
Trust and family values is at the heart of the company. This business was built on genuine relationships and doing right by people. Coming from a family background in financial services, I’ve seen first-hand how important it is for clients to feel looked after.
For me, it’s not just about placing a mortgage but building long-term relationships. I want to create a business that people feel confident returning to and recommending to others.
Industry influence
- You’ve said you want to encourage more young women into the mortgage profession – what practical steps do you think the industry can take to make that happen?
It’s important that we create more accessible entry routes into the industry. This would include mentorship programmes or partnerships with schools and universities to raise awareness about careers in financial advice, not just banking.
I would never have started a career in finance without being offered work experience and I believe this can be the same for lots of other young people. It’s about offering an insight into the job to show what its like, and that it’s not all about maths.
Also, the culture within a company plays a huge role. We need more firms where the team supports each other to learn and grow. I’ve been very lucky to have a number of advisers that have helped me learn the ropes and grow my knowledge in so many areas. This is vital for building up more young female advisers in the industry.
- What advice would you give to other young brokers considering starting their own firm?
My biggest advice to any young broker thinking about starting their own firm would be don’t wait until you feel 100% ready because that moment may never come. The key is to have a clear vision and passion for helping people. Don’t be afraid to build something that reflects your values, your style, and your goals.
At same time, it’s a big step and it won’t be easy in the beginning. You need to surround yourself with people that support you, whether it’s mentors, other advisers or family members. It’s important to have a strong support system around you.
- How do you see technology and AI shaping the way mortgage advice is delivered over the next decade?
Technology has always been a huge asset to the mortgage industry and putting clients needs first. I think tech and AI will continue to play a growing role in how mortgage advice is delivered. I believe this is a huge opportunity for advisers and business owners, not a threat.
We’ve seen this from the advancement of CRM systems and systems that help affordability checks. The advancement of this will enable advisers to spend more time building relationships and offering personalised advice.
That being said, the mortgage advice process values human to human interactions. We speak with clients about their lives and future goals to shape the advice process, this cannot be replaced by an algorithm.
- Beyond running your own business, what legacy do you hope to leave within the mortgage and financial services industry?
I want to help reshape what people think this profession looks like, both for clients and for those considering it as a career. I hope clients remember me not just as someone who helped them get a mortgage, but as someone who genuinely cared about their long-term wellbeing and went above and beyond to help.
For the industry itself, I’d love to play a part in bringing through the next generation of advisers. I want to show that you don’t have to fit a certain mould to succeed, and that this career can be incredibly fulfilling when it’s rooted in purpose, not just performance.
