Gen H has agreed a forward-flow funding arrangement with Penrith Building Society.

Starting this month, the partnership will see Penrith funding a share of the mortgages that Gen H originates and administers.

The deal will allow Gen H to support a wider range of borrowers as they find their place on the property ladder.

Will Rice, CEO of Gen H, said: “We are very pleased to be partnering with Penrith Building Society in the service of helping more aspiring homeowners realise their dreams.

“In the face of a deeply broken housing market, buyers need all the help they can get – and they can count on us, and partners like Penrith, to keep driving the change they need.”

Zack Hocking, the Penrith’s CEO, added: “We are delighted to be partnering with Gen H. We share the belief that everyone should be able to access homeownership, and we are excited by the prospect of making that possible, together, for many more people in 2025 and beyond.”