Gen H has strengthened its sales and marketing operations with the appointments of Jess Bateson and Olivia Sturla to its growth team.

Bateson joins as head of growth on a year-long contract, covering for Leanne Sarjant during her maternity leave. She arrives from fintech brokerage Koodoo, where she held the role of commercial and operations director with responsibility for partnerships, advice operations and marketing.

Earlier in her career, she spent eight years at Goldman Sachs in derivatives trading.

Sturla, meanwhile, joins Gen H’s broker team as a permanent broker specialist, supporting the firm’s growing business development efforts. Her previous roles include positions at Hamptons, Capital Private Finance and Alexander Hall, giving her experience across both estate agency and mortgage broking.

The appointments come as Gen H doubles down on its broker-facing operations. Since becoming an intermediary-only lender in early 2024, the firm has invested significantly in its technology and support infrastructure.

According to Gen H, its broker team is delivering consistently high service standards. The average wait time to speak to a member of the team by phone is currently around two minutes, with a missed call rate of 8.2% and all missed calls returned the same day.

Commenting on the appointments, outgoing head of growth Leanne Sarjant said: “As I step away from the business for a year, I couldn’t be more delighted to welcome Jess and Olivia into our ranks. I am confident in our team’s ability to continue delivering best-in-class service, whether a broker has used us before or they’re just trying us out.

“Gen H are developing a completely new approach to mortgage lending, and with the support of our outstanding broker panel – now 22,000+ strong – we’re having the impact we’ve always dreamed of: helping thousands of people realise their dreams of homeownership.”