The Furness Building Society has launched a new campaign championing mortgage brokers.

Its Trust Your Broker campaign includes a microsite, social media activity, an animation and experiential outreach that will reach consumers and intermediaries and will run throughout January 2017.

The campaign aims to help customers who would prefer not approach a lender directly but want to look for a broker. It seeks to educate customers about what they can expect in the process of using a mortgage broker. Through the microsite the society hopes to answer common consumer questions about brokers and prepare them for meetings and getting their mortgages.

Sue Heron, marketing and sales director at the Furness Building Society, said: “Such a large proportion of our business is received through this sector but research told us that some consumers still aren’t sure about why and how to use a broker. This is where Trust Your Broker was born.”

Over the past 12 months the Furness has been keen to highlight its approach in underwriting, which doesn’t use credit scoring. Last year also saw the launch of an online mortgage application offering from the Furness, which it developed specifically for the Intermediary channel.

Heron added: “We remain committed to customers who come to the society directly. We have a strong high street presence in the form of our branches and a central contact centre within our head office. We believe that consumers looking for a deal with Furness will continue to find us to benefit from our excellent service. However, we recognise that many people are now looking to seek a broker, and we’d like to help those people also.

“We’re a mutual building society with a traditional model but understand we need to take a modern approach when reaching out to people and helping them find what they’re looking for.”